whenever they buy something. Businesses use this tendency in their
advantage by adopting various methods to promote their sales. Offering
coupons have become inevitable business tools for any business.
Traditionally manufactures and shop owners print coupons in volumes and
distribute them through newspapers and magazines whenever a new product is
launched or to get new customers. Proliferation of internet has changed
all these. This is the age of e-commerce; people can do anything just
clicking a button from their homes, from buying grocery to reserving their
funeral place.
Printable coupons, also often called as "print-at-home-coupons" are online
coupons available on internet. They are one of the most used coupon
varieties by all sort people very extensively. These coupons can be
printed at home or any other places according to their convenience. All
they have to do is, visit a website of manufacturer or retailer or
products, register their name and other required information, select the
type of coupon they need, download a small piece of software called coupon
printers, print the coupon there itself in their printer and avail the
discount by presenting this printed coupon to the shopkeeper when the
goods are purchased. It is child's play and doesn't require huge efforts.
In some cases after registering the name in the website, the manufacture
send the coupons or coupon codes though email and people can print it at
home and avail the discount on purchasing the product.
Printable internet coupons bear their identifying marks. They may be in
black and white of in colors. Any graphic capable printers like LaserJet
or Ink Jet printers can be used to print internet coupons. Normally, these
coupons printed on A4 size papers and often clipped along with the dotted
lines. A typical internet printable coupon contains barcodes such as UPCA
or EAN standards just like any other traditional coupons. Printable
internet coupons also contain various other details such as offer value,
product, pack size, expiry date if any the terms and conditions for
redemption.
Printable internet coupons are prone to fraud and misuse like any other
items. Printing duplicate coupons and mis-redemptions are the most common
coupon related frauds. Both consumers and sellers indulge such frauds from
time to time. Product manufacturers and sellers have taken several
measures to counter such frauds. They have incorporated security features
like customer ID numbers, barcodes, and invisible security codes, etc in
order to prevent such malpractices. They also put limitation on usages
like printing one coupon for one family and validity date, etc. Despite of
all these frauds and misuses printable coupons are going to stay for long
benefiting both consumers and businesses.
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